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Zip (airline)
Zip was a Canadian discount airline headquartered in Hangar 101 at Calgary International Airport, Calgary, Alberta.〔"Directory:World airlines." ''Flight International''. 1-7 April 2003. "(Airlines" p. 98 ). "Hangar 101, 8050 22 Street North East, Calgary, Alberta, T2E 7H6, Canada"〕 It was launched by Air Canada as a no-frills subsidiary in September 2002. It operated a fleet of 12 Boeing 737 aircraft, each painted in a bright, neon colour (blue, fuchsia, green, and orange) with a single class of service. The subsidiary was headed by former WestJet CEO, Steve Smith.〔Pigg, Susan. "(Zip, WestJet in fare war that could hurt them both ; Move follows competition bureau ruling Battle could intensify when Zip flies eastward )." ''Toronto Star''. January 22, 2003. Business C01. Retrieved on September 30, 2009.〕
As a direct competition to Canada's leading low-cost carrier WestJet, Zip flew mostly between the western cities of Abbotsford, Calgary, Edmonton, Vancouver, Saskatoon, Regina and Winnipeg.
Zip ceased operations in September 2004 when Air Canada resumed a full schedule on its western routes.〔(【引用サイトリンク】url=http://www.cbc.ca/news/business/air-canada-s-zip-shut-down-1.467414 )〕
==Branding==
Zip was known for branding its advertising with 3 character words. Among them, "yuk" was printed on the air sickness bags, "bag" was printed on the personal baggage tags, and "yum" was printed on the napkins distributed with beverages on board. Large print advertisements were erected in many cities, which simply said "fly" and the company's website below, 4321zip.com. Today, the website redirects to the official Air Canada website, along with other subsidiaries' websites.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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